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Using the Internet to Market Your Home for Sale

Updated: Sep 7, 2023

When selling your home, you might think that you need a real estate agent to do it for you. If you’re not the type of person who is willing to market your home, then that’s probably true - because you will need to advertise that it’s for sale.

But if you’re okay with handling this side of selling a home, then you can do it on your own. There’s a lot of power in using the Internet for marketing and by tapping into that, you can get a lot of exposure for your home.

It allows you to reach hundreds of buyers rather than just a handful. You can list your home on sites that allow home selling ads and the cost is very minimal. But you don’t want to just create a few ads and let it go at that.

It’s a competitive marketplace and you need to make sure your home gets noticed. You want to market on several platforms - including ones that real estate agents use.

For example, you can use sites that specifically allow listings from FSBO. Some search engines also have their own real estate listing pages. You can use online classifieds on various selling sites as well as in the online versions of newspapers.

Something that can be helpful is to set up a page online specifically dedicated to selling your house. You can use WordPress to create a page or buy a vanity URL.

You want to use certain keywords to make your home stand out. For example, if you’re in a desirable neighborhood, then you would use keywords associated with that as well as other words people use when they search - such as FSBO, house for sale, good schools, low property tax and other words linked with selling a home.

If you create a website for selling your home, you’ll want to make sure that you showcase all your home’s features. Use quality photography to get good pictures of the front of your home.

Pictures are instrumental in helping potential buyers want to schedule a showing. Take close up photos of the house and the yard in good lighting. Use photos of the inside of the home as well.

Make sure the windows let in good lighting so that everything looks clean, bright and welcoming. Stage the interior of the home before you take these photographs.

Create a slideshow for the website or use a virtual tour. Some established home selling sites will allow you to add these tools. You may already have some social media platforms and while you can market your home on those, you can create social media sites specifically designed to sell your house.

You can use Pinterest to pin interior pictures of your home as well as points of interest in the surrounding area. You can use Facebook, Twitter, Instagram and YouTube and dedicate all of them to selling your home.

On these platforms, you can interact with buyers, list all the home’s features and have a section dedicated to answering questions. You can have a list of FAQs for possible buyers.

Create a blog for the home and blog about what’s great about living in that house and neighborhood. What this does is helps the buyer see that your home isn’t just one of several hundred on the market, but a place that’s loved and that they’ll love, too.

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