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The Role of Technology in Tenant Placement

Updated: Sep 6, 2023

Technology has revolutionized the way that landlords and property managers handle tenant placement. Here are some of the ways that technology can play a role in tenant placement:



Online listings

Online listings are a key tool for landlords and property managers looking to find new tenants. With websites like Zillow, Craigslist, and Apartments.com, landlords can create listings that showcase their properties and attract potential tenants from all over the world.


Virtual tours

Virtual tours allow potential tenants to explore a property from the comfort of their own homes. By using tools like Matterport or 3D virtual tours, landlords can give tenants a comprehensive view of the property, including floor plans and 360-degree views.


Online applications

Online applications make it easy for tenants to apply for a property from anywhere with an internet connection. With services like Cozy, landlords can collect rental applications, credit reports, and background checks online, making it faster and more convenient for tenants to apply.


Online lease signing

Electronic signatures allow tenants to sign their lease agreements online, without ever having to leave their homes. This can speed up the leasing process and make it more convenient for both landlords and tenants.


Tenant screening

Tenant screening services like SmartMove or RentPrep use technology to quickly and accurately screen potential tenants. By analyzing credit reports, criminal histories, and eviction records, these services can help landlords make informed decisions about who to accept as a tenant.


Rent collection

Online rent collection services like Cozy or Rentler make it easy for landlords to collect rent payments electronically. By offering tenants a variety of payment options, including credit cards and ACH transfers, landlords can increase the likelihood that tenants will pay on time.


Technology has made tenant placement faster, more efficient, and more convenient for both landlords and tenants. By embracing technology, landlords and property managers can attract more tenants, streamline the leasing process, and improve their bottom line.



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