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MARKETING MANAGER

Kansas City, MO, USA

Job Type

1099

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About the Role

Key Responsibilities:

Marketing Strategy:
- Work with the GLAM Executive, GLAM Director, and other department managers to develop and implement comprehensive marketing plans and campaigns.

Content Development:
- Develop and approve marketing content including designs, ad copies, and promotional materials.

Social Media Management:
- Plan and execute the social media calendar.
- Manage team members' social media pages to ensure brand consistency.

Public Relations:
- Manage public relations activities, press releases, and community engagements.

Compliance and Reporting:
- Monitor all marketing activities to ensure they are in compliance with legal requirements and company policies.
- Report any marketing compliance violations to the GLAM Director.

Advertising:
- Order and manage advertising across various platforms including online, print, and outdoor media.

Team Management:
- Supervise and mentor the marketing team, ensuring that objectives and deadlines are met.

Analytics:
- Track, measure, and report the effectiveness of different marketing campaigns, utilizing relevant KPIs.

Requirements





The GLAM Marketing Manager is responsible for planning and executing all marketing efforts of the organization. The role involves strategic planning, creating and overseeing marketing campaigns, and working closely with various departments to ensure alignment with organizational goals.


Qualifications:
  • Must have an intrapreneurial spirit.

  • Bachelor’s degree in Marketing, Business, or related field.

  • Minimum of 5 years of experience in Marketing, preferably in the real estate sector.

  • Proficiency in digital marketing, including SEO, SEM, and Social Media Advertising.

  • Strong analytical skills with the ability to interpret and translate data into actionable plans.


Technology Requirements:

  • Must possess a reliable and high-speed internet connection.

  • Must have a personal computer or laptop with up-to-date software.

  • Must own a smartphone with access to email and company communication tools.


Home Office Environment:

  • Must have a dedicated and quiet workspace free from distractions during working hours.

  • The workspace should be ergonomically set up to support prolonged periods of work.

  • Must ensure a professional background for video conferencing.


Availability:

  • Must be available to work during standard business hours as defined by the company.

  • Flexibility to attend virtual meetings or respond to urgent requests outside of standard hours when necessary.


Communication Skills:

  • Excellent verbal and written communication skills.

  • Proficiency in using email, chat, and video conferencing tools effectively.


Self-Management:

  • Strong time-management and organizational skills.

  • Ability to work independently with minimal supervision.

  • Proactive and self-motivated with a strong work


WEALTH DYNAMIC: STAR | CREATOR

The ideal candidates for the GLAM Marketing Manager role would likely fall under the "Star" and "Creator" Wealth Dynamics profiles, given the responsibilities and skill sets outlined.


Why "Star"?

  • Marketing Strategy & Public Relations: Stars are naturally good at building brands and public relations. Their ability to attract attention makes them ideal for roles that require high-level strategizing and engagement with the public.

  • Content Development & Social Media Management: Stars shine in the limelight and usually have a strong understanding of what content will resonate with audiences, which is vital for successful social media management.

  • Team Management: With their influential personalities, Stars are good at leading teams and can inspire others to meet deadlines and objectives.

  • Analytics: While not their primary strength, Stars are typically results-oriented and have an interest in tracking the impact of their work, aligning well with the analytical requirements of the role.


Why "Creator"?

  • Marketing Strategy: Creators are good at setting things in motion and prefer to deal with the big picture. They would be adept at crafting innovative marketing plans that align with organizational goals.

  • Content Development: Creators thrive on novelty and could bring fresh ideas to marketing content and promotional materials.

  • Advertising: Given their innovative thinking, Creators can come up with out-of-the-box advertising ideas that can be executed across various platforms.

  • Team Management & Analytics: While management and analytics may not be their strong suits, their orientation towards results could drive them to ensure that objectives are met and that performance is tracked.


A "Star" would excel in roles requiring public relations, team management, and an intuitive understanding of audience preferences. A "Creator," on the other hand, would be valuable for generating innovative marketing strategies and content. Combining these two profiles could offer a comprehensive approach to meet the diverse demands of the Marketing Manager role at GLAM.


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About the Company

At GLAM Properties, we are more than just a Real Estate Investor's Management Boutique. We are your strategic partners in building sustainable communities. Our mission is to provide comprehensive consulting and management services that cover every facet of real estate investment. From acquisition to design, construction/ renovations to disposition, we've got you covered. But we don't stop there; we also specialize in home staging, commercial cleaning, maintenance, make-readies, tenant placement, and property management. We are committed to delivering excellence at every step, ensuring your investments not only grow but also contribute positively to the community. Your success is our mission, and together, we make it happen.

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